A big discussion topic among roofing contractors is marketing. How do I get more roofing leads? Marketing for contractors doesn’t have to be hard.
There seems to be a lot of small business owners wanting to find the “magic bullet”! Some dirt-cheap way of generating leads consistently.
It amazes me how many small business owners use the word cheap in their searches. But yet these same business owners complain when customers want to get the best deal.
Cheap marketing for roofers doesn’t exist. However, there are ways to generate leads inexpensively.
This article will examine two inexpensive, yet very effective methods for marketing your roofing business.
3 Steps to Inexpensive Marketing for Roofers
These actions are powerful and cheap ways Contractors Market.
The first major step in proximity marketing is usually skipped. This method involves marketing around an existing or one of your upcoming projects. The strategy here is to create multiple exposures for your company in a very targeted area and in a very short period of time. There is a huge chance that if your customer needs roofing repair, that their neighbors do as well.
There are a few ways to market to the neighbors. You can mail postcards to a select number of neighbors. Building brand awareness and forge memory of your business. This way even if they don’t need a roof right away they will remember your company every time they look at their neighbor’s new roof. An excellent way to get your business name to stick is to mail to the same homes multiple times. Using different message each time you send an advertisement. First, you could announce that you will soon be starting a new roofing job in the neighborhood. A second card could announce that you are offering free roof inspections. The third card could entail the consequences of not getting their roof checked out.
Signage in the Yard
The second step to proximity marketing is to put a sign in the yard. The longer the sign is in the yard, the more exposure you will get.
The third step of proximity marketing is door hangers. Just spend a few minutes each day distributing door hangers to the neighboring houses. You are already in the neighborhood, so the only cost to you is the printing of the hangers. Just doing 10 to 20 a day will create major exposure for your roofing company.
The combination of the sign, mailings, and door hangers will help stick your company’s name in potential customer’s minds.
Despite the effectiveness of these steps, many contractors fail to do the steps.
When advertising a roofing business don’t overlook the power of proximity marketing. Include them in your advertising mix. When combined with a strong online marketing campaign you’ll have more roofing leads then you know how to handle. Check out our post on the Best Roofing Website Design.
I hope you enjoyed the short post on marketing for roofers. I would appreciate it if you share the article if you found it useful.