Why You Need a YouTube Marketing Strategy
As a local business owner, I am sure that you already understand the importance of ranking high in search engines. You not only want to rank high as possible, but you want to rank for multiple search terms in the search engines. You likely may have or are already paying for an SEO campaign. Hoping it would catapult you to the top of Google. Being at the top of the world’s largest search engine is major money. This is one of the reasons why you need a YouTube Marketing Strategy for your local business.
Being at the top of Google searches is the goal. But some people out there realize that there are other search engines out there!
So why the big fuss over YouTube?
Because it’s the 2nd largest search engine in the world!
Now, unlike other search engines, you can’t possibly rank on YouTube without having a video. YouTube spiders will not come and crawl your site searching for videos.
You will need a YouTube account and upload them to YouTube yourself. Not having a YouTube account is like throwing money away. This is due to the fact that not having any videos will be throwing away a perfectly viable source of traffic for your business.
If you want to draw in website traffic through YouTube, you must make or buy videos to post. Your goal is to make videos that people are going to be itching to watch. Your ultimate goal as a small business owner is to get the customer to buy from you. Using videos to sell customers works for dentists, chiropractors, roofers, custom home builders, and plumbers. Any service-based or goods-selling business needs to build a YouTube Marketing Strategy and then implement it.
YouTube Marketing Strategy Equals Quality Traffic
By doing this, you will get more quality targeted traffic landing on your site. These are exclusive leads, and they will hopefully have money burning a hole in their pockets.
Of course, YouTube should not drive the majority of traffic to your website. You want it from multiple sources.
However, do not forget about the numerous other video-sharing websites out there. The time you spend uploading and optimizing your videos on those sites can pay huge dividends.
Pay special attention to websites that are relevant to your niche. This is where your real targeted customers are going to come from.
Looking beyond video-sharing sites for a second. Are you already operating a social media campaign? Hopefully, you are! Social marketing is a very crucial part of internet marketing today.
The key to a successful social media campaign is to get people talking about your business! There is no better way to engage your potential customers than using videos.
If you can create top-quality video content that is worth sharing, people WILL share it. Business owners make a big mistake of being too shy and asking their friends and family to share their content.
Think about it…
You spend a couple of minutes pasting your YouTube links to your social media accounts, and many people will watch it and send it on to hundreds or thousands of others. They may even click through to your site, ready to spend money with you (depending on the content that you produce).
You should not worry too much if they do not click through to your site. Remember, a major part of internet marketing is branding. So even if they don’t do business with you immediately, you are now connected with them for potential future purchases. All marketing doesn’t have to make you number one in the search engines. The main goal of a YouTube marketing strategy is to bring in more customers. Video marketing does this by getting your name out there in front of potential new clients.