Back in the early 2000’s people didn’t even know what digital marketing is or whether they could use it to promote their business. Today even the older generations are turning to Google to look up information. Kids, if they get stuck on an assignment given by teachers, they turn to online searching. The Yellowpages have gone the way of the buggy whip. They are no longer used by the majority of buying consumers.
Is your marketing old school?
Search Engines have evolved since the first days. Now, a search engine not only searches results but becomes a calculator, dictionary, timer, or even an alarm. All this has happened because humans have always been drawn toward the digital world, looking forward to more and more features. Thus, a cut-throat competition was emerging in the Digital world, which instituted the concept of ‘DIGITAL MARKETING.’ Digital Marketing is a broad-ranging term, and many platforms are used in digital marketing in today’s internet-driven society.
Here at Ignited Biz, we focus on equipping local businesses with the best Digital Marketing packages and training. This way, they can make a mark in the world of digital media. By the end of our programs, local businesses will have strategic strategies in place and on autopilot. Allow the owner to run a successful business by concentrating on performing their well-known trade while the marketing is handled by Ignited Biz.
Often, small business owners think they can handle online marketing themselves. Just like some homeowners believe that they can do plumbing. Electrical work, refinish basements, or roof a house.
Here we wanted to give a short list of what is required to handle online marketing and to do it effectively.
Search Engine Optimization (SEO)
- Understanding of Search Engines
- How do Search Engines work?
- What is a bot/spider?
- What are keywords and their different types
- Importance of keyword research
- What is Keyword Density
- Google Sandbox
- Understanding of Page rank
- Title Tags
- Description Tags
- Keyword Tags
- Image Optimization
- SEO Friendly Content Writing
- Generating/Uploading robots file
- Generating/Uploading Google Search Console code
- Generating/Uploading Google Analytics code
- Importance of Sitemap
- Difference between HTML and XML sitemap
- All Redirects: 404/301/302
- Alexa Report
- SEO Tools
- Competitor Analysis
OFF Page Optimization :
- Backlinks and their importance
- Search Engine submissions
- Directory submissions
- Blog writing and submission
- Article writing and submission
- Social bookmarking
- Free Classifieds
- Press Release writing and submission
- Forum Posting
- Guest Posting
- Press Releases
- RSS Feeds
- How Algorithm works
- Search Engine’s Algorithm
- Google Panda
- Google Penguin
- Google Humming Bird
- Google Phantom
- Canonical links
- HTA Access
This is only the tip of the iceberg of what you need to know. To truly ignite your online marketing, you’ll need social media marketing, mobile marketing, paid ads, and much more. To grow your business, you will need someone dedicated to driving results for you.
Can a small business owner learn these things? Absolutely!
Can I learn to roof my house? Run Electrical lines? Yes, I can! Do I want to? Not really…..
Do I have the time to learn these trades? I am sure I could sacrifice and learn them.