Back in the early 2000’s people didn’t even know what digital marketing is or whether they could use it to promote their business. Today even the older generations are turning to Google to look up information. Kids, if they get stuck on an assignment, is given by teachers turn to online searching. The Yellowpages has gone they way of the buggy whip. They are no longer used by the majority of buying consumers.
Is your marketing old school?
Search Engines to have evolved since the first days. Now, a search engine not only searches results but becomes a calculator, dictionary, timer or even an alarm. All this has happened because humans have always been drawn towards the digital world, looking forward to more and more features. A cut-throat competition was thus emerging in the Digital world which in turn instituted the concept of ‘DIGITAL MARKETING.’ Digital Marketing is a broad-ranging term, and there are many platforms used in digital marketing in today’s internet driven society.
Here at Ignited Biz, we focus on equipping local businesses with the best Digital Marketing packages and training. This way they can make a mark in the world of digital media. By the end of our programs, local businesses will have strategic strategies in place and on auto pilot. Allowing the owner to run a successful business by letting them concentrate on performing their well-known trade while the marketing is handled by Ignited Biz.
All too often small business owner’s think they can handle the online marketing themselves. Just like some homeowners believe that they can do plumbing. Electrical work, refinish basements or roof a house.
Here we wanted to give a short list of what all is required to handle online marketing and to do it effectively.
Search Engine Optimization (SEO)
On Page SEO
- Understanding of Search Engines
- How does Search Engine work?
- What is a bot/spider?
- What is keyword and its different types
- Importance of keyword research
- What is Keyword Density
- Google Sandbox
- Understanding of Page rank
- Title Tags
- Description Tags
- Keyword Tags
- Image Optimization
- SEO Friendly Content Writing
- Generating/Uploading robots file
- Generating/Uploading Google Search Console code
- Generating/Uploading Google Analytics code
- Importance of Sitemap
- Difference between html and xml sitemap
- All Redirects: 404/301/302
- Alexa Report
- SEO Tools
- Competitor Analysis
OFF Page Optimization :
- Backlinks and its importance
- Search Engine submissions
- Directory submissions
- Blog writing and submission
- Article writing and submission
- Social book-marking
- Free Classifieds
- Press Release writing and submission
- Forum Posting
- Guest Posting
- Press Releases
- RSS Feeds
- How Algorithm works
- Search Engine’s Algorithm
- Google Panda
- Google Penguin
- Google Humming Bird
- Google Phantom
- Canonical links
- HTA Access
This is only the tip of the iceberg on what you need to know. To truly ignite your online marketing you’ll need social media marketing, mobile marketing, paid ad’s and much more. In order to grow your business you will need someone dedicated to driving results for you.
Can a small business owner learn these things? Absolutely!
Can I learn to roof my house? Run Electrical lines? Yes I can! Do I want to? Not really…..
Do I have the time to learn these trades? I am sure I could sacrifice and learn them.