I hate to say it that way but……
Most people think most small businesses fail in the first few years. You see this information all over the internet. Saying in excess of 80% of small business will close their doors in their first 5 years.
Do you know why they fail?
Most businesses fail due to lack of effort on marketing… Plain and simple
No marketing means no customers and no customers means no money.
Don’t believe all the crazy hype out there. Most local business owners think they have a storefront people will come. That is just not true and you have to get online where your customers can be found. I go downtown all the time and find little new shops that if people actually knew about it they would visit.
These small local businesses think online marketing is too expensive. Well if you want your storefront to be around you have to have an online marketing plan.
The #1 Myth: Online Marketing is Expensive
I have heard horror stories of business spending thousands of dollars for a website only to have no one visit. Why waste the time or money?
People will come to a new business like a restaurant, clothing store, beauty shop, personal trainer and more. Why is that?
It’s New!!!!!!!!!!! And they discovered it by driving by… This creates a false impression that you don’t need marketing that you have plenty of business. As the new wears off what happens?
Business drops off because the business owner has not been regularly promoting their business. It is hard to find a balance.
But if your company is on a limited budget and you want to build a strong foundation for your business we are here to make it as simple as possible for you.
Small local businesses will fail in the first few years without a strong online presence. Now I am assuming you’re wanting to make money at your business and it’s not just a hobby.
Ask yourself about your favorite places you visit.
How many try to get your information to send out updates?
How many do a good job at it?
Do they have an effective email campaign or text message system?
Do they update their websites with specials or events happening each month or week?
instead of asking the question:
How to start my own business?
How Do I Get Customers?
This is extremely important if you can’t grow your business outside your circle of influence. You circle of influence friends and family only go so far and then business will drop off.
Inside here we will show you the best tools and tips for developing your own online marketing campaign for your local business.
For example, lets say you have a cleaning business. With a great online presence, you could offer a free cleaning and let people nominate people who might be in a rough situation currently in their life. A clean house can help people in a bad situation.
Think about not only are you getting help to build your business but you’re helping someone else that is currently at a rough point in their life.
This giving you free publicity online and creating social shares.
The second question you need to ask when starting your own business:
How Do I Keep Customers Coming Back?
You have to figure out a strategy to keep customers coming back in the door. In the second stage of developing your online marketing campaign, we will discuss these tools and tips. An old saying “a bird in hand is better than two in the bush.”
Keeping old clients coming back and building brand loyalty.
Assuming you have looked into the legality, licensing and picked a niche you want to specialize in this site will be covering the marketing aspects.
This program is here to drive people to use your business and we will be showing you tips and tricks to getting more customers without expensive advertising.
Out low cost to free methods of advertising will even make other expensive methods to have a higher return on investment (ROI)
Starting My Own Business Step One
Some people may be thinking:
I have way to much work already. I don’t have the time to spare to build a website! Again basically two options pay someone or follow our simple guide and take it step by step.
I am no tech wizard! I can barely use this smartphone to make a call. How could I ever create a business website?
OK so let’s get to the first step in building a successful business.