How to Market as a Personal Trainer is an important step in building your business. Do it wrong, and you will have no customers, and no customers equals no money. This post lists simple ideas to market your business and one highly secretive way you can gain customers.
There is a big misconception that the only method for gym-based personal trainers to sign up new clients is to annoy people on the floor and hard sell free sessions. The hope is that these can be turned into paying clients.
People, in general, are well aware of what is behind the offer from a personal trainer to give them a free lesson or two. Now it is essential to be seen on the gym floor so you can build a reputation.
If you walk the floor intending to have as many positive interactions as possible, this could be anything such as helping a member by offering advice, spotting them, or just a bit of general conversation.
The old saying is “people buy off those they know, like, and trust.” By being helpful, positive, and encouraging people and having as many interactions as possible, you will become one of the trainers in the gym that the members know, like, and most importantly, trust.
So what other ways can personal trainers market themselves?
Here are some top marketing tips and ideas for personal trainers:
- Website: To market as a personal trainer, you need your brand. By starting a website, you not only get a chance to showcase your knowledge, but you have many more income opportunities by building and regularly posting to your blog on your site.
- Social Media: Being active on social media and giving helping advice to local groups, being an advocate for people to sign up for a walk or running marathon. Teaching people how to get out and get active. We have some great ideas on how you can pull customers in this way.
- Google My Business: Setting up your own personal Google My Business page is essential. You will also want to get listed in all the major directories, which can be found here.
- We have a particular contest that you can throw that will make people want to get in the best shape they can.
How to Market as a personal trainer doesn’t have to be hard, but it takes time and effort. With the secret method, we will soon be revealing you will be profitable in no time.
Please check back as I will be posting more on the secretive yet powerful way for personal trainers to market them selfs.
In fact, I’m confident this will be one of the number one ways to market your personal training business.